ROI-driven and creative marketing strategy that gives results
The best marketing strategy consultants understand your product/service, your team strength, your marketing aggression, and tech-savviness to derive the best results. And then create a practical implementation plan that return expected results.
It's all about the approach, and I do all of that!
End goal of marketing strategy
Demand Generation
Lead Conversion
Client Retention
I give you the strategy and get it implemented
After the marketing strategy is created, you need a taskmaster so the activities in the strategy document don't just get lost in a Notion document but actually get implemented in the right way within the right time so you can see the real value of your marketing investment.
And here are 9 reasons why you should sign up for my marketing consultation / CMO-as-a-service / Fractional CMO service.
But you just need one!
Your efforts are not converting into leads?
Proceses and workflows need to be streamlined?
Marketing data management is all over the place?
Needs someone to guide and train your team?
Daily operations are going right but quality is inconsistent?
Too many MarTech tools but they do not work in sync?
Limited marketing budget is holding you back?
Struggling to build long-lasting relationship with customers?
There is a disconnect between marketing efforts and ROI?
3 Phases of Marketing Strategy Consultation
Marketing strategy consultation is only relevant if it gets implemented. So, right from the planning stage to implementation and optimization, I stay with you and your team at every point. My end goal is always to make your marketing branch a self-sustainable and scalable business model that pays you dividends. And my strategy can be divided into three major phases - Plan, Implement & Grow!
Plan your Marketing Operations
I don't stop at just the "bird's-eye view" because anyone can do that very easily. You can get it done with ChatGPT. I make detailed actionable roadmap for you and your team.
- Finalizing Lead gen source
- Campaign management and KRA/ KPIs
- MarTech planning and selection
- Executive dashboard for progress tracking
Implement your strategy
I personally assist your team implement each strategy and help them understand their activities. My goal at this point is to make tasks interesting and deliveries consistent.
- Daily coordination with Marketing team
- Team training and mentoring
- Productivity tracking (not time tracking)
- Change management implementation
Grow your revenue & scale up
To scale up the marketing efficiency, checks and balances are put in place. Also, I make sure that our strategy, Martech and MarkOps always stay up-to-date.
- Weekly progress report for leadership
- Periodic audits and retrospective report
- Quarterly review and optimization
- Best-in-industry recommendations
Meet Anoop!
10+
YEARS
OF DELIVERING RESULTS
10+
YEARS
OF DELIVERING RESULTS
-
3x your Revenue
10x your productivity -
Hourly, Monthly, Quarterly, Yearly & bi-Annual contracts
-
Marketing Consultant
Growth Head
Director of Marketing
Marketing Head
Product Marketer | Content Marketer
SEO Expert | Freelance Writer
There is a right marketing strategy for every channel
Content Marketing
I help you plan, create, publish, distribute, optimize and manage content like a pro.
Blog Strategy
Create valuable, high-intent content using Pillar-cluster strategy.
Lead Magnets
Convert relevant traffic to MQLs with e-books, templates & checklists.
Website Copy
Website = 24×7 sales rep. Make your landing pages concise, clear, structured & consistent.
Thought Leadership
Be your target’s go-to-expert using video marketing, podcasts, webinars and events.
SEO & GEO Strategy
I help you rank on Google and generative AI results, and most importantly, stay there!
Intent-marketing
Capitalize on high volume and deep-intent keywords to increase RELEVANT traffic.
GEO
Get your content & brand featured on generative AI search results.
Technical SEO
Streamline on-page SEO so your website is fast, easy to crawl and accessible to search and generative engines.
Backlink Strategy
Boost your website’s DA/DR and organic traffic by building high-quality organic do-follow links.
Social Media Marketing
My SMM strategy is a mix of 2 things: create engaging content and engage with content.
Analysis & strategy
Competitor analysis + detailed plan on what, when and where to post. Guidelines on what to do and what NOT to do.
Create & engage
Don’t just comment for the sake of it. Add value to the conversations and showcase your expertise and authority.
Executive Positioning
Don’t leave socials just as a KRA for your execs. Leadership needs to challenge the status quo with bold POV.
Community Marketing
Cultivate two-way communication and proactively build strong relationship with your target personas.
Performance Marketing
I help you setup, optimize & manage paid campaigns. Goal: Target + re-target + convert
SEM/PPC
Reduce CPC, increase CTR and boost ROAS with the right targeting, ad copy, bidding, and quality-score strategies.
Paid SMM
Create a top-to-bottom funnel on LinkedIn, Facebook, Twitter (X) from awareness to conversion.
Affiliate Marketing
Diversify your revenue channels using referral marketing & partnership with industry-specific content creators, publishers and bloggers.
Retargeting Ads
Accelerate growth by retargeting visitors with high buyer-intent. Remind them of your brand wherever they go on the internet.
Account-based Marketing
Identify, target, convert & renew high-value accounts. Let’s make your targets feel special.
Omni-channel ABM
Combine the powers of email, SMM, PPC, content, thought leadership, and automated workflows for your ICPs. Craft exclusive experience for accounts that matter the most.
Personalization
Scale up your 1-to-1, 1:few and 1:many marketing approaches. Launch hyper-personalized ABM campaigns with relevant messaging created JUST for them.
Upsell & Cross-sell
Encourage customers to do more. Increase CLTV using all-round product marketing, customer experience, and in-app engagement strategies
ABM Strategy
I use my continuously-evolving ABM framework + detailed implementation plan + tools for the entire customer lifecycle.
Let’s upgrade your MarTech
Tools ∝ Productivity ∝ Success. Based on your requirements, I make sure you get the best…
AI Tools
I will tell you why, when and how to to use Dall-E over MidJourney, Copilot over Gemini, Copy.ai over ChatGPT, or vice versa!
MarkOps Tools
Should you use Zapier or Make is enough? Apollo VS SalesHandy? HubSpot marketing Hub or Zoho CRM? Notion or G-suite?
Analytics Tools
You don’t have to add 50 analytics tools just to collect vanity data. I can pinpoint you to the right ones – Here’s a tip – install Microsoft Clarity!
Your Requirements?
MarTech consultation depends on your industry, use-case, target-persona, team, your current tech stack and of-course, budget!
So, how do we get started?
Got any burning questions?
Even though I started my career as a content writer, over the years I have worked with projects ranging from inbound marketing to PPC, ABM, in-app, retention marketing, CXM, digital and traditional marketing. So, I would say content is my forte but I am an expert in all of them!
Right from eCommerce, Retail, Hospitality, Travel and mobility, PropTech, FinTech, InsurTech, HRTech, AgriTech, RetailTech, HealthTech, RegTech, EdTech. Overall, I have created marketing strategies for 100+ clients to help them achieve their B2B, B2C, C2C, G2C and B2B2C goals.
For initial discussions, I talk to business leaders to understand their vision along with their short and long-term goals. Once we are on the same page, then I coordinate with marketing, sales. product, CX, operations and other team members. So, whether you are a start-up, SME or MNC, I got you!
I have worked with businesses with no dedicated marketing personnel to conglomerates with 1000+ team members. There is an approach to marketing for companies of all sizes. All you need is the right strategy that doesn’t break your bank and most importantly, shows you results that gives you confidence and encourages you to invest in marketing. After all, that is what I am paid for!
I think we already know that there is no ‘magic trick’ to generate revenue (If you have one, please let me know 😅). But there is a PROCESS and an APPROACH that I have implemented and perfected over 10+ years of my professional career and it has generated desired results for 100+ clients.
Well, I think you already know the answer to that. But I can guarantee one thing – in our first meeting, you will have AT LEAST 1 new thing you can share with your team members that they can implement and see results! That way, your ROI of our meeting will be 100% justified. How’s that for a deal?
For all marketing strategy consultation activities, I will be only point of contact. My team at Yersong Digital will only coordinate with your accounts team.
I offer hourly consultation charges. I have tenure-wise pricing. Based on your specific requirements, we can discuss which one would be the best for you. And you can choose from long-term contracts like monthly, quarterly, annual and bi-annual retention plans to even hourly engagement starting at just $50/hour.
