I help B2B SaaS software increase their marketing revenue

Whether your customer acquisition model is high-touch or low-touch, right from brand awareness to lead generation, nurturing to conversion, MarkOps and MarTech optimization, I create S.M.A.R.T strategies and help you implement them to boost your marketing ROI.

B2B marketing consultation services by anoop yersong
stand-up meeting in a dynamic office environment where anoop yersong a B2B marketing consultant is leading the meeting, standing in front of a board

Right from daily stand-ups to weekly updates and monthly retrospectives, I help your team optimize productivity by getting to the bottom of MarkOps.
Data-driven insights, ROI-driven roadmap and customer-centric marketing strategy is my approach to B2B marketing consultation


What I deliver as a B2B Marketing Consultant

image_of_a_podium_with_the_first-place_position_symbolizing_B2B leader because of marketing consultation

Prioritize revenue

I create REALISTIC B2B marketing plans prioritising efforts that contribute to your business goals. My ROI-driven roadmap and go-to-market strategy enables you and your team to DO EPIC SHIT! (Shout out to Ankur Warikoo!)

image_of_a_light_bulb_shining_brightly_symbolizing_business_success_and_growth due to B2B marketing consultation

Boost lead quality & quantity

I define your ideal customer profile and then launch targeted demand-gen and lead-gen campaigns. I help you reach the point where lead-scoring becomes crucial so your sales-reps can focus only on the best MQLs.

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Multiply recurring revenue

Churn can waste all your time, money and efforts. My product marketing and customer experience management strategies enable upselling, hook your existing customers, and convert them into brand ambassadors.

A magnifying glass unraveling a tapestry of data revealing hidden insights and unlocking the power of customer knowledge

Make insights actionable

Vanity metrics are important but not for everyone. I leverage marketing intelligence and data analytics tools so you and your team members get the data-driven insights relevant to them.

Image of a chessboard with optimized marketing strategies as chess pieces, representing the power of strategic optimization

Audit and optimize

Sometimes, you are already doing the right thing, and all you need is just that ONE MORE THING. I analyze your existing marketing infrastructure and suggest if it needs renovation, restoration, remodelling or replacement.

multiple data interacting with one another in an animation showing flawless data flow due to marketing-automation

Know what NOT to do

I point your innovative marketing experiments in the right direction. As I am working and gaining real-time expertise with brands across the globe, you don't learn ONLY from your OWN mistakes.

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Forge mutually beneficial partnerships

Harness the power of co-marketing to amplify your impact. My thought leadership and partnership marketing strategies expand your product's reach and access to new customers, and increases brand's trust and reputation. And here's the best part - all of this comes at a shared, low or no additional cost.


Get people to know and remember you

I help you leverage the art of storytelling so your individual and corporate brands have a unique and memorable recall value. Your views, stories, posts, statuses, thoughts and shorts will resonate with your target audience, spark an emotion, and more importantly, drive action.

schedule a free consultation

Meet Anoop!







omni-channel B2B marketing consultation

Let's pick the right B2B marketing channels!


So, how do we get started?

Approach Document

Based on the above questions, this document focuses on quick fixes, fast wins and things you need to do in the
next 3 months.

ROI-driven roadmap

Based on in-depth analysis of your current data, this document focuses on revenue projection for the
next 12 months

GTM Strategy

360-degree B2B marketing strategy with implementation plan +detailed KRAs, KPIs and OKRs + for the
next 3 months


Periodic reviews, analyses, team trainings, tips, recommendations and management for ongoing B2B marketing operations.


Got any burning questions?

Even though I started my career as a content writer, over the years I have worked with projects ranging from inbound marketing to PPC, ABM, in-app, retention marketing, CXM, digital and traditional marketing. So, I would say content is my forte but I am an expert in all of them! 

FinTech, InsurTech, HRTech, AgriTech, RetailTech, HealthTech, RegTech, EdTech. Overall, I have worked with 100+ clients on B2B, B2C, C2C, G2C and B2B2C projects.

For initial discussions, I talk to business leaders to understand their vision along with their short and long-term goals. Once we are on the same page, then I coordinate with marketing, sales. product, CX, operations and other team members.

I have worked with businesses with no dedicated marketing personnel to conglomerates with 1000+ team members. There is an approach to marketing for companies of all sizes. All you need is the right strategy that doesn’t break your bank and most importantly, shows you results that gives you confidence and encourages you to invest in marketing. After all, that is what I am paid for!

I think we already know that there is no ‘magic trick’ to generate revenue (If you have one, please let me know 😅). But there is a PROCESS and an APPROACH that I have implemented and perfected over 10+ years of my professional career and it has generated desired results for 100+ clients.

Well, I think you already know the answer to that. But I can guarantee one thing – in our first meeting, you will have AT LEAST 1 new thing you can share with your team members that they can implement and see results! That way, your ROI of our meeting will be 100% justified. How’s that for a deal?

For all marketing consultation activities, I will be only point of contact. My team at Yersong Digital will only coordinate with your accounts team.

I offer hourly consultation charges. Just like B2B SaaS, I have tenure-wise pricing. Based on your specific requirements, we can discuss which one would be the best for you. And you can choose from long-term contracts like monthly, quarterly, annual and bi-annual retention plans to even hourly engagement starting at just $50/hour.

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$ 1 m+

My marketing strategies create new problems

that you will be more than happy to have!