I help B2B SaaS software increase their marketing revenue
Whether your customer acquisition model is high-touch or low-touch, right from brand awareness to lead generation, nurturing to conversion, MarkOps and MarTech optimization, I create S.M.A.R.T strategies and help you implement them to boost your marketing ROI.
Right from daily stand-ups to weekly updates and monthly retrospectives, I help your team optimize productivity by getting to the bottom of MarkOps.
+
Data-driven insights, ROI-driven roadmap and customer-centric marketing strategy is my approach to B2B marketing consultation
What I deliver as a B2B Marketing Consultant
Prioritize revenue
I create REALISTIC B2B marketing plans prioritising efforts that contribute to your business goals. My ROI-driven roadmap and go-to-market strategy enables you and your team to DO EPIC SHIT! (Shout out to Ankur Warikoo!)
Boost lead quality & quantity
I define your ideal customer profile and then launch targeted demand-gen and lead-gen campaigns. I help you reach the point where lead-scoring becomes crucial so your sales-reps can focus only on the best MQLs.
Multiply recurring revenue
Churn can waste all your time, money and efforts. My product marketing and customer experience management strategies enable upselling, hook your existing customers, and convert them into brand ambassadors.
Make insights actionable
Vanity metrics are important but not for everyone. I leverage marketing intelligence and data analytics tools so you and your team members get the data-driven insights relevant to them.
Audit and optimize
Sometimes, you are already doing the right thing, and all you need is just that ONE MORE THING. I analyze your existing marketing infrastructure and suggest if it needs renovation, restoration, remodelling or replacement.
Know what NOT to do
I point your innovative marketing experiments in the right direction. As I am working and gaining real-time expertise with brands across the globe, you don't learn ONLY from your OWN mistakes.
Forge mutually beneficial partnerships
Harness the power of co-marketing to amplify your impact. My thought leadership and partnership marketing strategies expand your product's reach and access to new customers, and increases brand's trust and reputation. And here's the best part - all of this comes at a shared, low or no additional cost.
Get people to know and remember you
I help you leverage the art of storytelling so your individual and corporate brands have a unique and memorable recall value. Your views, stories, posts, statuses, thoughts and shorts will resonate with your target audience, spark an emotion, and more importantly, drive action.
Meet Anoop!
10+
YEARS
OF DELIVERING RESULTS
10+
YEARS
OF DELIVERING RESULTS
-
3x your Revenue
10x your productivity -
Hourly, Monthly, Quarterly, Yearly & bi-Annual contracts
-
Marketing Consultant
Growth Head
Director of Marketing
Marketing Head
Product Marketer | Content Marketer
SEO Expert | Freelance Writer
Let's pick the right B2B marketing channels!
Content Marketing
I help you plan, create, publish, distribute, optimize and manage content like a pro.
Blog Strategy
Create valuable, high-intent content using Pillar-cluster strategy.
Lead Magnets
Convert relevant traffic to MQLs with e-books, templates & checklists.
Website Copy
Website = 24×7 sales rep. Make your landing pages concise, clear, structured & consistent.
Thought Leadership
Be your target’s go-to-expert using video marketing, podcasts, webinars and events.
SEO & GEO Strategy
I help you rank on Google and generative AI results, and most importantly, stay there!
Intent-marketing
Capitalize on high volume and deep-intent keywords to increase RELEVANT traffic.
GEO
Get your content & brand featured on generative AI search results.
Technical SEO
Streamline on-page SEO so your website is fast, easy to crawl and accessible to search and generative engines.
Backlink Strategy
Boost your website’s DA/DR and organic traffic by building high-quality organic do-follow links.
Social Media Marketing
My SMM strategy is a mix of 2 things: create engaging content and engage with content.
Analysis & strategy
Competitor analysis + detailed plan on what, when and where to post. Guidelines on what to do and what NOT to do.
Create & engage
Don’t just comment for the sake of it. Add value to the conversations and showcase your expertise and authority.
Executive Positioning
Don’t leave socials just as a KRA for your execs. Leadership needs to challenge the status quo with bold POV.
Community Marketing
Cultivate two-way communication and proactively build strong relationship with your target personas.
Performance Marketing
I help you setup, optimize & manage paid campaigns. Goal: Target + re-target + convert
SEM/PPC
Reduce CPC, increase CTR and boost ROAS with the right targeting, ad copy, bidding, and quality-score strategies.
Paid SMM
Create a top-to-bottom funnel on LinkedIn, Facebook, Twitter (X) from awareness to conversion.
Affiliate Marketing
Diversify your revenue channels using referral marketing & partnership with industry-specific content creators, publishers and bloggers.
Retargeting Ads
Accelerate growth by retargeting visitors with high buyer-intent. Remind them of your brand wherever they go on the internet.
Account-based Marketing
Identify, target, convert & renew high-value accounts. Let’s make your targets feel special.
Omni-channel ABM
Combine the powers of email, SMM, PPC, content, thought leadership, and automated workflows for your ICPs. Craft exclusive experience for accounts that matter the most.
Personalization
Scale up your 1-to-1, 1:few and 1:many marketing approaches. Launch hyper-personalized ABM campaigns with relevant messaging created JUST for them.
Upsell & Cross-sell
Encourage customers to do more. Increase CLTV using all-round product marketing, customer experience, and in-app engagement strategies
ABM Strategy
I use my continuously-evolving ABM framework + detailed implementation plan + tools for the entire customer lifecycle.
Let’s upgrade your MarTech
Tools ∝ Productivity ∝ Success. Based on your requirements, I make sure you get the best…
AI Tools
I will tell you why, when and how to to use Dall-E over MidJourney, Copilot over Gemini, Copy.ai over ChatGPT, or vice versa!
MarkOps Tools
Should you use Zapier or Make is enough? Apollo VS SalesHandy? HubSpot marketing Hub or Zoho CRM? Notion or G-suite?
Analytics Tools
You don’t have to add 50 analytics tools just to collect vanity data. I can pinpoint you to the right ones – Here’s a tip – install Microsoft Clarity!
Your Requirements?
MarTech consultation depends on your industry, use-case, target-persona, team, your current tech stack and of-course, budget!
So, how do we get started?
Got any burning questions?
Even though I started my career as a content writer, over the years I have worked with projects ranging from inbound marketing to PPC, ABM, in-app, retention marketing, CXM, digital and traditional marketing. So, I would say content is my forte but I am an expert in all of them!
FinTech, InsurTech, HRTech, AgriTech, RetailTech, HealthTech, RegTech, EdTech. Overall, I have worked with 100+ clients on B2B, B2C, C2C, G2C and B2B2C projects.
For initial discussions, I talk to business leaders to understand their vision along with their short and long-term goals. Once we are on the same page, then I coordinate with marketing, sales. product, CX, operations and other team members.
I have worked with businesses with no dedicated marketing personnel to conglomerates with 1000+ team members. There is an approach to marketing for companies of all sizes. All you need is the right strategy that doesn’t break your bank and most importantly, shows you results that gives you confidence and encourages you to invest in marketing. After all, that is what I am paid for!
I think we already know that there is no ‘magic trick’ to generate revenue (If you have one, please let me know 😅). But there is a PROCESS and an APPROACH that I have implemented and perfected over 10+ years of my professional career and it has generated desired results for 100+ clients.
Well, I think you already know the answer to that. But I can guarantee one thing – in our first meeting, you will have AT LEAST 1 new thing you can share with your team members that they can implement and see results! That way, your ROI of our meeting will be 100% justified. How’s that for a deal?
For all marketing consultation activities, I will be only point of contact. My team at Yersong Digital will only coordinate with your accounts team.
I offer hourly consultation charges. Just like B2B SaaS, I have tenure-wise pricing. Based on your specific requirements, we can discuss which one would be the best for you. And you can choose from long-term contracts like monthly, quarterly, annual and bi-annual retention plans to even hourly engagement starting at just $50/hour.
