Marketing consultant creating success stories
Creating a marketing strategy is easy but developing an ROI-driven roadmap that generates revenue is what I do!
Right from MarkOps optimization to robust MarTech integration, there is a plan for everything. Quick marketing wins with ABM + dividend-paying long-term inbound marketing, you can have it all!
Things I am great at...
Demand Generation
Lead Conversion
Client Retention
There's a reason why I call myself a full-stack marketer!
Content Marketing
I help you plan, create, publish, distribute, optimize and manage content like a pro.
Blog Strategy
Create valuable, high-intent content using Pillar-cluster strategy.
Lead Magnets
Convert relevant traffic to MQLs with e-books, templates & checklists.
Website Copy
Website = 24×7 sales rep. Make your landing pages concise, clear, structured & consistent.
Thought Leadership
Be your target’s go-to-expert using video marketing, podcasts, webinars and events.
SEO & GEO Strategy
I help you rank on Google and generative AI results, and most importantly, stay there!
Intent-marketing
Capitalize on high volume and deep-intent keywords to increase RELEVANT traffic.
GEO
Get your content & brand featured on generative AI search results.
Technical SEO
Streamline on-page SEO so your website is fast, easy to crawl and accessible to search and generative engines.
Backlink Strategy
Boost your website’s DA/DR and organic traffic by building high-quality organic do-follow links.
Social Media Marketing
My SMM strategy is a mix of 2 things: create engaging content and engage with content.
Analysis & strategy
Competitor analysis + detailed plan on what, when and where to post. Guidelines on what to do and what NOT to do.
Create & engage
Don’t just comment for the sake of it. Add value to the conversations and showcase your expertise and authority.
Executive Positioning
Don’t leave socials just as a KRA for your execs. Leadership needs to challenge the status quo with bold POV.
Community Marketing
Cultivate two-way communication and proactively build strong relationship with your target personas.
Performance Marketing
I help you setup, optimize & manage paid campaigns. Goal: Target + re-target + convert
SEM/PPC
Reduce CPC, increase CTR and boost ROAS with the right targeting, ad copy, bidding, and quality-score strategies.
Paid SMM
Create a top-to-bottom funnel on LinkedIn, Facebook, Twitter (X) from awareness to conversion.
Affiliate Marketing
Diversify your revenue channels using referral marketing & partnership with industry-specific content creators, publishers and bloggers.
Retargeting Ads
Accelerate growth by retargeting visitors with high buyer-intent. Remind them of your brand wherever they go on the internet.
Account-based Marketing
Identify, target, convert & renew high-value accounts. Let’s make your targets feel special.
Omni-channel ABM
Combine the powers of email, SMM, PPC, content, thought leadership, and automated workflows for your ICPs. Craft exclusive experience for accounts that matter the most.
Personalization
Scale up your 1-to-1, 1:few and 1:many marketing approaches. Launch hyper-personalized ABM campaigns with relevant messaging created JUST for them.
Upsell & Cross-sell
Encourage customers to do more. Increase CLTV using all-round product marketing, customer experience, and in-app engagement strategies
ABM Strategy
I use my continuously-evolving ABM framework + detailed implementation plan + tools for the entire customer lifecycle.
Let’s upgrade your MarTech
Tools ∝ Productivity ∝ Success. Based on your requirements, I make sure you get the best…
AI Tools
I will tell you why, when and how to to use Dall-E over MidJourney, Copilot over Gemini, Copy.ai over ChatGPT, or vice versa!
MarkOps Tools
Should you use Zapier or Make is enough? Apollo VS SalesHandy? HubSpot marketing Hub or Zoho CRM? Notion or G-suite?
Analytics Tools
You don’t have to add 50 analytics tools just to collect vanity data. I can pinpoint you to the right ones – Here’s a tip – install Microsoft Clarity!
Your Requirements?
MarTech consultation depends on your industry, use-case, target-persona, team, your current tech stack and of-course, budget!
Meet Anoop!
10+
YEARS
OF DELIVERING RESULTS
10+
YEARS
OF DELIVERING RESULTS
-
3x your Revenue
10x your productivity -
Hourly, Monthly, Quarterly, Yearly & bi-Annual contracts
-
Marketing Consultant
Growth Head
Director of Marketing
Marketing Head
Product Marketer | Content Marketer
SEO Expert | Freelance Writer
Questions I will ask you
Before we kick-off, you can expect a few questions from me. Let me tell you why they are important. You know what they say,"Hire a marketing consultant who knows the right questions to ask."
What is your goal by (XYZ tenure)?
I show EXACTLY how your marketing is your strongest yet hidden power.
My goal is not just RoAS, it's self-sustainable marketing that helps your business grow and more importantly, scale up.
Right from the first 'Approach document' to 'ROI-driven roadmap', 'Go-to-market strategy', everything starts with a bottom-to-top approach. Where we want to go and what does it take to reach there.
Which marketing channel has given the best returns in (XYZ tenure)?
I fine tune what you are ALREADY good at - your strongest marketing channel.
What makes something 'extraordinary' is that little 'extra'. Now that could be your day-to-day marketing operations or budget allocation, or may be just that first sentence in your blog or email or CTA.
I bring data-driven insights and creative+pragmatic vision to the table so your existing channels give you the maximum output. Once that is optimized, then we move on to other channels.
Which thought leadership activities have you done in (XYZ tenure)?
I show how your brand can become the top-voice in your industry.
Brand awareness is not about posting on social media or running video ads. It's your ability to analyze industry trends, share meaningful insights, and your perspective on the current state and the future.
I help you build new connections and nurture existing relationships by leveraging co-marketing and storytelling at major events, in podcasts and webinars combined with legacy inbound and outbound marketing strategies.
What does your day-to-day operations look like?
I increase per-capita productivity of your marketing team.
Your entire team doesn't need to have star players. It needs a winning coordination so your marketing engine sails smoothly.
I do not like micro-management but it's important to analyze how team members approach a specific task. Right tools and seamless coordination help them optimize their individual workflows and automate repetitive tasks.
Which marketing tools do you use?
I ensure that your marketing stays up-to-date ahead of the curve at all time.
"We did nothing wrong, but somehow we lost", were the words of Nokia's CEO.
I stay on top of latest marketing trends and run experiments with new tech all the time.
And for all successful ones, you will become the beneficiary! Be it, Copy.ai to ChatGPT, MidJourney to Adobe Firefly, Claude to Copilot, Sales Navigator to Clay, to now GEO, you get the best-in-industry + tried and tested solutions.
Let's Talk Marketing!
There is never a right time to be BETTER
So, how do we get started?
My clients are my Brand Advocates!
E-E-A-T isn't just Google's algorithm, it's my motto.
Giving my clients the best 'Experience' using my 'Expertise' because of my 'Authoritativeness' with marketing and the 'Trustworthiness' that I earn after giving results!
Tanuj Diwan
I will start with the word Passionate - He is crazy about marketing and has completely transformed how our marketing engine works. I have never seen a consultant put in effort like they are a part of your team, not just that he works like he is one of the co-founders himself.
KPI Driven - he has brought in KPIs for each and everything in marketing, from getting the number of blogs out to guide to demos to even revenue. We never know if it could be tracked this way.
Results - He has taken our traffic 3 times in the past 6 months and demos and revenue have followed the same pattern.
Mustafa Shahanshah
Only a few professionals have a zeal to learn, the temperament to operate, and accomplishments to claim like Anoop. Right from formulating strategies for our in-house products to managing BOT operations for the clients, Anoop at a very young age has proven himself as one of the most efficient and goal-oriented builder and grower.
Being an entrepreneur himself, Anoop’s strategic relationship and management abilities has done wonders and having worked with him for about 2 years, as a marketing specialist and a leader, Anoop earns my highest recommendation.
Ronak Taldar
Anoop is an amazing professional, who brings all of the skills and expertise in marketing. He doesn’t only live and breathe marketing, but he also has extensive knowledge of how the user's mind will respond to different strategies.
Leave it up to him to apply his extensive knowledge in SEO and SEM to boost your clickthrough rate, conversions and revenue. He is truly a wizard with organic marketing.
I found him an extremely creative and innovative leader, who’s also best in guiding his employees.
Jem Shaw
Anoop's understanding of social media and digital marketing has been a huge asset in growing the profile of an associate company.
He's also an excellent copywriter, writing fluently in idiomatic English. I'm impressed by his commitment to results, and by his generosity in sharing his expertise.
He's also a nice guy, an attribute which should never be underestimated. I recommend him to anyone who needs a pro-active, experienced and creative digital marketer.
Kunbi Oguneye
Anoop is a top class marketing specialist.
His skills in copy writing are also second to none, I say these words after having had Anoop work with me for close to two years so I speak from experience.
Marketing Strategy Consultation
Detailed implementation plan for stakeholders to achieve business/revenue goals. Periodic KRAs and KPIs for the entire team + resource planning & management to boost lead gen, improve conversion and reduce churn.
MarkOps Consultation
Improve your processes to increase productivity. Leverage state-of-the-art tools, integrations, and workflows to automate low-priority tasks while your team focuses on things that matter the most.
B2B Marketing Consultation
Refine the art of ABM, co-marketing, strategic partnerships and thought leadership. Upgrade your high-touch enterprise marketing with personalised long-term demand generation and deal nurturing for TOFU, MOFU and BOFU.