Optimize MarkOps and get things done better, faster & more efficiently!

Unlock the true potential with marketing operations consultation.
I analyze your day-to-day marketing processes and MarTech stack to develop a tailored short-term and long-term MarkOps strategy.

This increases your sales and marketing teams' productivity, in turn, driving hyper-growth and brings higher ROI closer on the ROI-driven roadmap and revenue projection.

the essence of marketing operations consultation without any textual elements. Center the composition around a golden key, symbolizing unlocking hypergrowth

Do you really need a marketing operations consultant?

There are 9 reasons why you should choose Marketing operations consultation. You just need one. Each of the following MarkOps challenges can make or break your entire marketing campaign.

marketing funnel that is missing leads, symbolizing a challenge in lead generation. But it can resolved with marketing operations consultation by anoopyersong

Your efforts are not converting into leads?

chaotic and zoomed-in scene to represent disorganized processes and workflows in a workplace. But it can resolved with marketing operations consultation by anoopyersong

Proceses and workflows need to be streamlined?

negative impact of poor data management, showing data leaking in a hazardous manner from a central database or system.But it can resolved with marketing operations consultation by anoopyersong

Data tracking mechanism is all over the place?

team in a professional setting that appears completely lost and confused, indicating they have no idea what they are doing. But it can resolved with marketing operations consultation by anoopyersong

Needs someone to guide and train your team?

Image based on the concept of quality control by professional marketers. But it can resolved with marketing operations consultation by anoopyersong

Daily operations are going right but quality is inconsistent?

Confused which MarTech to use. But it can resolved with marketing operations consultation by anoopyersong

Too many tools but not sure which one to use and why?

a scene where a person has hit the pause button, symbolizing a halt in operations or projects due to budgetary constraintsBut it can resolved with marketing operations consultation by anoopyersong

Limited marketing budget is holding you back?

A tree with roots spreading and branches reaching new heights symbolizing scalability due to marketing operations consultation

Struggling to build long-lasting relationship with customers?

image illustrating the disconnect between marketing efforts and financial outcomes.But it can resolved with marketing operations consultation by anoopyersong

There is a disconnect between marketing efforts and ROI?


3 T's of marketing operations I address

Marketing operations consultation doesn't mean things you can search on Google or ChatGPT. It means personalized approach to change your MarkOps and make it scalable. To do that, I sit with your team, analyze their tasks, how they do it, and which tools they use. And then I optimize!

a few team members being trained by a marketing consultant in a professional setting. The scene depicts a marketing operations consultant anoopyersong

Team Enablement

For success, you don't need a squad full of A+ execs but you need them to work as a team!
And I help you improve their productivity by:
- Team's marketing training
- Central wiki/ knowledge bank
- Product/service training the way they get it
- Internal & external communication
- inter-team/ inter-department collaboration
- eNPS and employee satisfaction measures

Task Management

I help you and your team make mundane tasks interesting, deliveries consistent, and revenue recurring through:
- Clear KRA. KPI, OKR definition
- Productivity tracking (not time tracking)
- Process improvement
- Change management
- Marketing QA workflow
- Periodic review and optimization

Tools & Technologies

To scale up the efficiency of your marketing operations, MarTech management is the key and it needs a custom approach based on your specific use case, i.e. your team, campaigns and current MarTech, .
- MarTech planning and selection
- Tool implementation
- Data and platform integration
- Workflow automation

schedule a free consultation

Meet Anoop!







omni-channel marketing OPERATIONS consultation

Which MarkOps should we optimize first?


Got any burning questions?

Even though I started my career as a content writer, over the years I have worked with projects ranging from inbound marketing to PPC, ABM, in-app, retention marketing, CXM, digital and traditional marketing. So, I would say content is my forte but I am an expert in all of them! 

Right from eCommerce, Retail, Hospitality, Travel and mobility, PropTech, FinTech, InsurTech, HRTech, AgriTech, RetailTech, HealthTech, RegTech, EdTech. Overall, I have worked with 100+ clients on B2B, B2C, C2C, G2C and B2B2C projects. And all these while, optimizing marketing operations has been crucial for helping them achieve the results.

For initial discussions, I talk to business leaders to understand their vision along with their short and long-term goals. Once we are on the same page, then I coordinate with marketing, sales. product, CX, operations and other team members.

I have worked with businesses with no dedicated marketing personnel to conglomerates with 1000+ team members. There is an approach to marketing for companies of all sizes. All you need is the right strategy that doesn’t break your bank and most importantly, shows you results that gives you confidence and encourages you to invest in marketing. After all, that is what I am paid for!

I think we already know that there is no ‘magic trick’ to generate revenue (If you have one, please let me know 😅). But there is a PROCESS and an APPROACH that I have implemented and perfected over 10+ years of my professional career and it has generated desired results for 100+ clients.

Well, I think you already know the answer to that. But I can guarantee one thing – in our first meeting, you will have AT LEAST 1 new thing you can share with your team members that they can implement and see results! That way, your ROI of our meeting will be 100% justified. How’s that for a deal?

For all marketing consultation activities, I will be only point of contact. My team at Yersong Digital will only coordinate with your accounts team.

I offer hourly consultation charges. I have tenure-wise pricing. Based on your specific requirements, we can discuss which one would be the best for you. And you can choose from long-term contracts like monthly, quarterly, annual and bi-annual retention plans to even hourly engagement starting at just $50/hour.


So, how do we get started?

Approach Document

Based on the above questions, this document focuses on quick fixes, fast wins and things you need to do in the
next 3 months.

ROI-driven roadmap

Based on in-depth analysis of your current data, this document focuses on revenue projection for the
next 12 months

GTM Strategy

360-degree B2B marketing strategy with implementation plan +detailed KRAs, KPIs and OKRs + for the
next 3 months


Periodic reviews, analyses, team trainings, tips, recommendations and management for ongoing B2B marketing operations.

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$ 1 m+

Let's Talk Marketing!

Make your Marketing work for you!