Optimize MarkOps and get things done better, faster & more efficiently!
Unlock the true potential with marketing operations consultation.
I analyze your day-to-day marketing processes and MarTech stack to develop a tailored short-term and long-term MarkOps strategy.
This increases your sales and marketing teams' productivity, in turn, driving hyper-growth and brings higher ROI closer on the ROI-driven roadmap and revenue projection.
Do you really need a marketing operations consultant?
There are 9 reasons why you should choose Marketing operations consultation. You just need one. Each of the following MarkOps challenges can make or break your entire marketing campaign.
Your efforts are not converting into leads?
Proceses and workflows need to be streamlined?
Data tracking mechanism is all over the place?
Needs someone to guide and train your team?
Daily operations are going right but quality is inconsistent?
Too many tools but not sure which one to use and why?
Limited marketing budget is holding you back?
Struggling to build long-lasting relationship with customers?
There is a disconnect between marketing efforts and ROI?
3 T's of marketing operations I address
Marketing operations consultation doesn't mean things you can search on Google or ChatGPT. It means personalized approach to change your MarkOps and make it scalable. To do that, I sit with your team, analyze their tasks, how they do it, and which tools they use. And then I optimize!
Team Enablement
For success, you don't need a squad full of A+ execs but you need them to work as a team!
And I help you improve their productivity by:
- Team's marketing training
- Central wiki/ knowledge bank
- Product/service training the way they get it
- Internal & external communication
- inter-team/ inter-department collaboration
- eNPS and employee satisfaction measures
Task Management
I help you and your team make mundane tasks interesting, deliveries consistent, and revenue recurring through:
- Clear KRA. KPI, OKR definition
- Productivity tracking (not time tracking)
- Process improvement
- Change management
- Marketing QA workflow
- Periodic review and optimization
Tools & Technologies
To scale up the efficiency of your marketing operations, MarTech management is the key and it needs a custom approach based on your specific use case, i.e. your team, campaigns and current MarTech, .
- MarTech planning and selection
- Tool implementation
- Data and platform integration
- Workflow automation
Meet Anoop!
10+
YEARS
OF DELIVERING RESULTS
10+
YEARS
OF DELIVERING RESULTS
-
3x your Revenue
10x your productivity -
Hourly, Monthly, Quarterly, Yearly & bi-Annual contracts
-
Marketing Consultant
Growth Head
Director of Marketing
Marketing Head
Product Marketer | Content Marketer
SEO Expert | Freelance Writer
Which MarkOps should we optimize first?
Content Marketing
I help you plan, create, publish, distribute, optimize and manage content like a pro.
Blog Strategy
Create valuable, high-intent content using Pillar-cluster strategy.
Lead Magnets
Convert relevant traffic to MQLs with e-books, templates & checklists.
Website Copy
Website = 24×7 sales rep. Make your landing pages concise, clear, structured & consistent.
Thought Leadership
Be your target’s go-to-expert using video marketing, podcasts, webinars and events.
SEO & GEO Strategy
I help you rank on Google and generative AI results, and most importantly, stay there!
Intent-marketing
Capitalize on high volume and deep-intent keywords to increase RELEVANT traffic.
GEO
Get your content & brand featured on generative AI search results.
Technical SEO
Streamline on-page SEO so your website is fast, easy to crawl and accessible to search and generative engines.
Backlink Strategy
Boost your website’s DA/DR and organic traffic by building high-quality organic do-follow links.
Social Media Marketing
My SMM strategy is a mix of 2 things: create engaging content and engage with content.
Analysis & strategy
Competitor analysis + detailed plan on what, when and where to post. Guidelines on what to do and what NOT to do.
Create & engage
Don’t just comment for the sake of it. Add value to the conversations and showcase your expertise and authority.
Executive Positioning
Don’t leave socials just as a KRA for your execs. Leadership needs to challenge the status quo with bold POV.
Community Marketing
Cultivate two-way communication and proactively build strong relationship with your target personas.
Performance Marketing
I help you setup, optimize & manage paid campaigns. Goal: Target + re-target + convert
SEM/PPC
Reduce CPC, increase CTR and boost ROAS with the right targeting, ad copy, bidding, and quality-score strategies.
Paid SMM
Create a top-to-bottom funnel on LinkedIn, Facebook, Twitter (X) from awareness to conversion.
Affiliate Marketing
Diversify your revenue channels using referral marketing & partnership with industry-specific content creators, publishers and bloggers.
Retargeting Ads
Accelerate growth by retargeting visitors with high buyer-intent. Remind them of your brand wherever they go on the internet.
Account-based Marketing
Identify, target, convert & renew high-value accounts. Let’s make your targets feel special.
Omni-channel ABM
Combine the powers of email, SMM, PPC, content, thought leadership, and automated workflows for your ICPs. Craft exclusive experience for accounts that matter the most.
Personalization
Scale up your 1-to-1, 1:few and 1:many marketing approaches. Launch hyper-personalized ABM campaigns with relevant messaging created JUST for them.
Upsell & Cross-sell
Encourage customers to do more. Increase CLTV using all-round product marketing, customer experience, and in-app engagement strategies
ABM Strategy
I use my continuously-evolving ABM framework + detailed implementation plan + tools for the entire customer lifecycle.
Let’s upgrade your MarTech
Tools ∝ Productivity ∝ Success. Based on your requirements, I make sure you get the best…
AI Tools
I will tell you why, when and how to to use Dall-E over MidJourney, Copilot over Gemini, Copy.ai over ChatGPT, or vice versa!
MarkOps Tools
Should you use Zapier or Make is enough? Apollo VS SalesHandy? HubSpot marketing Hub or Zoho CRM? Notion or G-suite?
Analytics Tools
You don’t have to add 50 analytics tools just to collect vanity data. I can pinpoint you to the right ones – Here’s a tip – install Microsoft Clarity!
Your Requirements?
MarTech consultation depends on your industry, use-case, target-persona, team, your current tech stack and of-course, budget!
Got any burning questions?
Even though I started my career as a content writer, over the years I have worked with projects ranging from inbound marketing to PPC, ABM, in-app, retention marketing, CXM, digital and traditional marketing. So, I would say content is my forte but I am an expert in all of them!
Right from eCommerce, Retail, Hospitality, Travel and mobility, PropTech, FinTech, InsurTech, HRTech, AgriTech, RetailTech, HealthTech, RegTech, EdTech. Overall, I have worked with 100+ clients on B2B, B2C, C2C, G2C and B2B2C projects. And all these while, optimizing marketing operations has been crucial for helping them achieve the results.
For initial discussions, I talk to business leaders to understand their vision along with their short and long-term goals. Once we are on the same page, then I coordinate with marketing, sales. product, CX, operations and other team members.
I have worked with businesses with no dedicated marketing personnel to conglomerates with 1000+ team members. There is an approach to marketing for companies of all sizes. All you need is the right strategy that doesn’t break your bank and most importantly, shows you results that gives you confidence and encourages you to invest in marketing. After all, that is what I am paid for!
I think we already know that there is no ‘magic trick’ to generate revenue (If you have one, please let me know 😅). But there is a PROCESS and an APPROACH that I have implemented and perfected over 10+ years of my professional career and it has generated desired results for 100+ clients.
Well, I think you already know the answer to that. But I can guarantee one thing – in our first meeting, you will have AT LEAST 1 new thing you can share with your team members that they can implement and see results! That way, your ROI of our meeting will be 100% justified. How’s that for a deal?
For all marketing consultation activities, I will be only point of contact. My team at Yersong Digital will only coordinate with your accounts team.
I offer hourly consultation charges. I have tenure-wise pricing. Based on your specific requirements, we can discuss which one would be the best for you. And you can choose from long-term contracts like monthly, quarterly, annual and bi-annual retention plans to even hourly engagement starting at just $50/hour.
So, how do we get started?
